Perhaps you started a newsletter at some point to engage with your existing customers and others who may be interested in your products or services. Now, you’ve got a list of mostly disengaged or inactive newsletter subscribers. Do you throw it away and start again? Or are there things you can do to re-engage these leads?
Thought Leadership for Entrepreneurs What it is, why you need it and how to master it Imagine having an audience hanging on every word you speak, businesses reaching out for…
When you do not have a clear idea of what you want to share, you may get easily distracted by other related or unrelated topics. If you delve into the other topics, there is a risk that your primary message is diluted or misunderstood. There is a risk that you devalue or lessen the impact of your most important message.