By using the Digital Confluence marks, you agree to follow these guidelines as well as our terms of service and all our rules and policies. Digital Confluence reserves the right to cancel, modify or change the permission in these guidelines at any time at its sole discretion.
Brand tagline
Be seen. Be heard. Be valued.
Brand values
Empathy: Giving people the benefit of the doubt, according them respect and not making assumptions. Appreciating that we are all working towards a goal.
Integrity: Doing work with honesty and a strong ethical backbone.
Craftsmanship: Doing good work. Paying attention to detail. In search of excellence.
Voice and tone
We are deliberate about our choice of language. Stripping jargon, our goal is to keep it simple, make no assumptions about our audience and support them with context and relevant details.
Design
The Digital Confluence logo comprises a set of horizontal lines and a logotype set in Aileron Thin and Aileron Heavy. The square logo with a white background is the primary logo and should be used in most situations. The rectangular logo is for large-scale use. Always use the logo as provided, do not recreate or modify.
Core colours
Blue #011f46
Yellow #fab400
White #ffffff
Black #000000
Logo misuse
- Do not crop
- Do not change transparency
- Do not shuffle the colour or gradient
- Do not use different colours
- Do not change the size of position of the horizontal lines
- Do not distort the logo, use any drop shadows or other effects
- Do not outline the logo or rotate any part of the logo.