CONTENT WRITING
WHAT CONTENT WRITING IS AND WHO NEEDS IT
Content writing is simply the process of creating content that allows you to showcase your business to your customers or prospects. You can also use it to demonstrate your specialisation, how you assist customers with their needs, or to raise awareness about key issues related to your service or product.
The role of the content writer is to work closely with their client to understand their objectives and key outcomes for such content.
THE BUSINESS CASE FOR GOOD CONTENT WRITING
Your business may choose to use content writing to boost traffic to your website, retain existing readers or enlarge your readership.
COPYWRITING AND CONTENT WRITING: WHAT'S THE DIFFERENCE?
The distinction between copywriting and content writing lies in its purpose. Content writing involves developing information with the goal of educating your audience and building awareness. On the other hand, copywriting is developing information that is designed to persuade and sell.
WHERE A PIECE OF CONTENT CAN SIT
Your content may take several forms and formats:
Social media post
This is short and snappy content tailored to each platform’s requirements. Experiment with different styles and approaches.
Blog post
This is a common, effective writing type that can elevate your business and supports SEO efforts. Ensure that it is supported by a content plan geared towards your key goals.
Newsletter
Offer something unique to your customers and retain their interest over time.
Case study
This is a powerful way to help customers or prospects understand your offerings. It enables you to showcase real-life customer challenges and demonstrates how your product or service provides suitable solutions.
Website content
Often a potential customer’s first point of contact, your website should be interesting and useful in order to drive engagement. It needs to cater to customers at various stages of their purchasing journey.
eBook
This is a powerful way to connect with your reader, educate them, and provide more in-depth information on your product or service.
DECIDING WHEN CONTENT WRITING IS REQUIRED
The frequency of content you create, as a business, depends on the type of content, format, and its intended purpose.
However, if the issue is whether to even begin and when to do so, the answer is now. Now is the time to start, from where you are now and with whatever resources you have available.
You do not need to commit to a punishing schedule if you create a blog feature for your website; simply commit to a frequency you can manage.
Understand that a blog post does not need to be long and very detailed. Short blog posts of between 400 to 500 words will work well too. Your goal is to begin this process and support yourself with resources, tools, and systems aligned to help you succeed. Consistency will be a key factor in seeing good results.
We provide a range of content writing services.
Do you have questions about content writing?