what editing involves and who needs it

Editing is the process of revising content to ensure that ideas are presented as clearly as possible by:

  • checking the structure and flow of the material 
  • improving accuracy and readability 
  • reviewing grammar and spelling
  • removing or minimising jargon
What does editing involve?

editing timeframes and considerations

An article may be edited within a few hours, while a book may be edited over a period of weeks or months. The editing process may also involve several revisions to the manuscript. 

The timeframe for editing may vary based on several factors:

  • complexity of subject matter
  • deadline 
  • scope of work
  • content format
  • requirement for research to be conducted 
  • total word count.

Virtually anything that involves a business or individual developing or crafting a message, across a range of mediums, for an intended audience, is worthy of editing. This may be undertaken for books, manuscripts, articles, speeches, and blog posts but may also be necessary for videos and scripts.

the business case for editing

You have made significant investments in starting and growing your small to mid-sized business. Regardless of your business offering or industry sector, you want your business to appear credible, professional and consistent.  

Polished content contributes to a positive brand image.

Further, good writing enhances the clarity of your content, making it easier for your audience to understand.

By working with an editor, you work with a specialist who:

  • helps you refine what you want to say, remove weaknesses and errors, and makes improvements to the piece of writing
  • ensures that you write for your audience, creating more impact
  • maintains good flow and pace, which is crucial for retaining the reader’s attention
  • can identify mistakes or errors that you may have missed 

different types of editing and why this matters

Types of editing

a good time to get an editor

When you have a completed piece of writing
Providing your editor with a manuscript that is still undergoing further changes or which continually incorporates new material will result in duplication of effort, an increased timeframe for editing, and higher costs. Ensure that you have done everything possible to complete the manuscript before seeking editing services.

When you know what you are looking for
Be clear about your goals. Do you want feedback on the content and flow, a second opinion, or a granular-level review? 

When you know that this piece of writing is critical to your work
If the manuscript plays an important role in establishing your expertise, increasing visibility, or broadening your work experience, it makes sense to invest resources to ensure that it reflects your best work. 

When there are certain outcomes you want
If you are aiming to build a specific audience, contribute to particular projects, or attract a certain type of work, investing in the tools and resources that can assist you, including an editor, makes perfect sense.

what do you look for in an editor?


Ideally, your editor has extensive experience in this field, having supported numerous customers. Review the editor’s background and profile and talk to their previous customers to understand their work style and approach. This upfront research will be beneficial.


Editors have varying fee structures based on experience and capacity. Identifying your budget early on helps you find an editor within your financial range. Ensure your expectations align with the typical costs of editing projects.


Editors charge based on time and project complexity. Experienced editors may have higher fees and busy schedules. Be sure to inquire about their capacity early to plan accordingly. 


A robust and broad portfolio is a key indicator of a good editor. Request samples of their work to assess suitability.  Editors who are also writers and bloggers may provide insight into their style, expertise and subject matter niches. 


You will be sending your editor your ‘baby’. Your piece of writing is your prized possession in which you are deeply invested. As such, being able to work well together and communicate easily are important factors in your project’s success. Your editor needs to understand your goals and vision and be able to support you. Invest time to get to know your editor, working style, expectations and how well you can collaborate. Clarity on fees, communication methods, workflow and deadlines is essential. 


After discussing their background and project details, your editor should be able to  provide an estimate of time required. Assess this against their outlined workflow and deliverables for a realistic understanding of the project timeline.


A great editor does not just focus on the flaws, inconsistencies and shortcomings of your writing. They will also point out what’s great, strong and unique about your work. Look for an editor who maintains a balanced perspective.

We provide a range of editing and proofreading services. 

Do you have questions about editing? Send us your questions or request a quote.