WHAT WE DO
SUPPORTING BUSINESSES
We help businesses amplify reach and engagement through relevant tailored content.
- Conduct a marketing audit – ensuring that plans, objectives and current activities are well executed and gaps addressed
- Develop a strategy – planning and implementing marketing activities that build brand visibility and establishes you as an expert in your field
- Create content – the nuts and bolts of creating content for various formats and platforms in a way that makes the brand value clear and relevant
- Outsourced – providing marketing and copywriting support so that you can focus on the most important parts of your business
- Make it compelling – developing the narrative that captures the essence of what your business does while reducing jargon
- Copywriting baselines – fixing grammar, spelling, punctuation, flow, structure and SEO in all materials developed.
B2B CUSTOMERS WE SERVE
- small to mid-sized businesses, public-listed companies, government-linked organisations and multinationals
- industries include healthcare, pharmaceuticals, finance and insurance, fitness and wellness, FMCG, consulting, learning and development organisations, professional bodies and international associations.
SUPPORTING INDIVIDUALS
We increase visibility and strengthen brand presence for senior professionals through compelling digital profiles and thought leadership.
- Conduct a digital audit – align disparate career moves and other activities pursued to develop an aligned, strong and clear digital profile
- Help you learn how to build a purposeful network through digital outreach and effective messaging
- Help you initiate the development of thought leadership pieces in your areas of expertise
- Outsourced – by supporting you through ghostwriting and marketing, you can position yourself as a thought leader
- Copywriting baselines – fixing grammar, spelling, punctuation, flow, structure and SEO in all materials developed.
B2C customers we serve
- consultants across any industry
- business owners and entrepreneurs of small to mid-sized businesses
- career changers and those in contract roles, entering or immersed in the gig economy for whom a polished digital presence is a priority
- senior decision makers and leaders (non-digital natives) who require support in the digital landscape.
PORTFOLIO
BESPOKE SOLUTIONS
White-label content
Providing well-written blog posts, articles, case studies, customer testimonials or infographics that could be packaged digitally on websites or social media or in print.. Use these to attract, engage, educate and convert your visitor.
Communication
Helping you solve business challenges with communication solutions. This includes speeches, video scripts, press releases, digital and social media strategy, profile building, award submissions and event management.
LinkedIn profile optimisation
LinkedIn profile optimisation involves developing profiles that build visibility, relevance and authority. Going beyond crafting a resume, you will build presence through profile clarity and thought leadership.
Digital products
Assisting you in the development of products from concept to completion such as eBooks, whitepapers, documents or even, short courses. These digital products serve a number of purposes: establish reputation and thought-leadership, clarify niche and help you generate leads for your business.
Social media
Helping you craft a unified social media plan, an integral part of any content marketing strategy: This includes defining objectives, audit, content planning, community building and ongoing analysis.
Ghostwriting
Helping entrepreneurs, consultants and senior professionals write a book to build reputation and establish themselves in their industry. Why? Books bring attention as a marketing tool. It is a powerful tool to establish credibility and expertise.
Are you Looking for a copywriter?
With offices in Canberra, Australia, Digital Confluence is a boutique creative firm offering a combination of strategy, design and content services to clients across Asia Pacific.
WHO WE ARE
ROWENA MORAIS
Founder and Creative Director
Invited to the TEDx stage twice, Rowena is an editor, writer and coach who helps brands amplify reach and better connect with their customers through relevant and engaging content. Over the last decade, she has been helping professionals refine their LinkedIn profiles and digital presence. The Programme Director at Vertical Distinct, a media and learning organisation, she supports HR and Tech professionals through digital resources and internationally accredited programmes delivered across APAC.
Author of Build a Body of Work – A Case Study on How to Build More Influence, Rowena was the Founding Editor of HR Matters Magazine, a leading Malaysian print magazine for HR professionals, for eight years. Rowena is also Associate Editor at the HR Gazette, a North American HR publication and a weekly columnist in a Malaysian newspaper, the New Straits Times.
WHAT THEY SAY
DO YOU HAVE ANY QUESTIONS?
Are you wondering how to improve your website copy? Are you considering writing a book but not sure where to start? Do you have things to share as a subject matter expert but unsure how to begin writing articles?
Digital Confluence | Be Seen. Be Heard. Be Valued.
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PO Box 5088 Chisholm ACT 2905 Australia | hello@digitalconfluence.info