RESOURCES

If you’re a small business owner looking for ideas on how to kickstart or ramp up your marketing, here are two free resources below that can help you do just that:

Build a Body of Work is a case study that will provide a step-by-step guide for building more credibility for yourself (and your business). How? By building a body of work that speaks to your expertise.

How to Optimise Your LinkedIn Profile is an easy to read slide deck that can show you exactly how to leverage LinkedIn for improved visibility, reach, and impact.

COMPLIMENTARY EBOOK

If you’re looking to start or grow your business, this book will help you with communicating your ideas with impact. Whether you’re looking to secure a new contract role as a freelancer, attract the right companies, or gain new leads, this book will show you step-by-step what you need to do and how to build visibility and credibility with impact.

COMPLIMENTARY CHECKLIST

Are you new to LinkedIn or unsure how to start? LinkedIn is a powerful business and professional networking platform. It has targeting capabilities that help you to see hard-to-reach decision makers across the main industry sectors. But your first step in doing so is to ensure you have an impactful LinkedIn profile that drives curiosity and interest.

This checklist helps you do just that.

THE COPYWRITING FACT SHEET

What Is Copywriting?

If you’re new to this website, you may come across the words “copywriting” and “content writing“. Copywriting is a form of writing specifically crafted for the purpose of advertising or promoting a product or service. Content writing, however, is about creating content that allows you to showcase your business, services or products. It may also seek to create awareness about a topic.

In this easy-to-read deck, you will discover more about copywriting:

A good copywriter is…
What does a copywriter do?
How does copywriting differ from other kinds of writing?
Where can this copy appear?
What benefit does a copywriter bring?
When do you need a copywriter?
Where do you find a copywriter?
What to look for when hiring a copywriter?
How to provide a good brief to your copywriter?