CONTENT WRITING SERVICES
WHAT CONTENT WRITING IS AND WHO NEEDS IT
Content writing is the process of creating and publishing written content for several purposes. As a small business owner, you may need content for marketing purposes, such as for your website and social media channels. You may want to create content that creates more awareness about your products and services or you may want to educate the market about certain issues. You can use content to demonstrate your expertise and experience as well as how you assist customers with their needs.
A content writer works closely with their client to understand their marketing objectives and the key outcomes required.
THE BUSINESS CASE FOR GOOD CONTENT WRITING
Your business may choose to use content writing to boost traffic to your website, retain existing readers, or enlarge your readership.
COPYWRITING AND CONTENT WRITING: WHAT'S THE DIFFERENCE?
The distinction between copywriting and content writing lies in its purpose. Content writing involves developing information with the goal of educating your audience and building awareness. On the other hand, copywriting involves developing information designed to persuade and sell.
WHERE A PIECE OF CONTENT CAN SIT
Such content may take several forms and formats:
Social media post
Short and snappy content tailored to the individual platform’s requirements. Experiment with different styles and approaches to see what works best.
Blog post
A common, effective writing form that can elevate your business and supports your SEO efforts. Ensure your blog posts are supported by a content plan driven by your key business goals.
Newsletter
This is a great way to engage a reader and connect regularly with them. Your newsletter can offer something unique to your customers and retain their interest over time.
Case study
This is a powerful way to help customers or prospects understand your offerings and exactly how you provide support. Use a case study to showcase real-life customer challenges and demonstrate viable solutions.
Website content
Often a potential customer’s first point of contact, your website should be interesting, dynamic, and useful in order to drive engagement. Your website must cater to different types of customers at various stages of their purchasing journey.
eBook
This is a powerful way to connect with your reader, provide in-depth information on your product or service, and help them solve their biggest challenges.
WHEN CONTENT WRITING MAY BE REQUIRED
Now is the time to start, from where you are now and with whatever resources you have available. You do not need to commit to a punishing schedule if you create a blog feature for your website; simply commit to a manageable frequency.
Blog posts do not need to be long and detailed. There is no set or ideal length for a blog post. Some businesses create long posts and some create short ones. It’s not about the length of the post but the value created by it. However, if you are new, creating a blog post as short as 500 words will work.
Your goal is to begin this process and support yourself with resources, tools, and systems aligned to help you succeed. Consistency will be a key factor in seeing good results. We provide a range of content writing services to support small business owners.
Feel free to ask any questions or request an obligation-free quote.