AMPLIFIED SHOW
ABOUT
Showtime: Weekly on Mondays at 08.30AM AEST
Duration: 30 minutes
Program Host: Rowena Morais
Radio Channel: 2XXFM 98.3
We know that often enough there’s a gap between an individual’s true capability and how others perceive them. This gap often holds brilliant people back. They may be doing excellent work but somehow, they’re not getting the recognition, opportunities, or clients they deserve.
Many accomplished professionals, including business owners, hesitate around visibility because of its association with self-promotion.
So they rely on performance alone. “My work will speak for itself”, I’ve heard some of them say.
But success also depends on visibility. Not self-promotion but strategic positioning. Knowing how to show up, speak up, and be recognised for the work you do.
On Amplified, I speak with entrepreneurs to uncover the real story behind their visibility and growth — what’s worked and what hasn’t.
WHO IS THIS SHOW FOR?
I decided in November 2025 to create this show to support small and medium-sized businesses across Australia including micro businesses, solopreneurs or those who are exploring the gig economy.
Indeed, success does depend on visibility but for the right reasons, and in the right way. You’ve got to know how to show up, speak up and be recognised for the work you do.
Launched in May 2026, this show is not about all the bells and whistles. While we do celebrate wins and triumphs, I also want to hear about the struggles along the way, the losses faced, and how you’ve overcome them.
Know this — you’re not alone. Many of our deepest fears and worries are more common than we think.
What you need to know: This is not just for those growing an established business. You may be starting from scratch or at the ideation stage. Or you may be building a side gig while holding down a full-time or part-time role. This is for you too. I want these stories to be heard; they deserve the spotlight.
If you’re building something of your own, I hope these conversations help you show up, speak up, and be recognised for the work you do.
FEATURED GUESTS
Listen to the current and previous episodes aired at The Amplified Show on 2XXFM.
Ep 07 Micki Persky built in 2007 what is now known as Talent.Realised. In her role as a recruiter in the sales and marketing space and the CEO of Talent.Realised, she said she felt lucky to have been able to build long term relationships with her clients and candidates. Micki is based in Sydney.
Ep 08 Joanne Spiteri is a bookkeeper and BAS Agent who supports small business owners to understand their numbers, stay compliant, and feel confident knowing their finances are supported with accuracy and care. Joanne is based in Liverpool NSW.
Ep 09 Veronica B Pereira migrated to Australia in 1987 with her husband and young son. She was determined to build a new life here and made learning English a priority. After completing a Masters in Law, she established her own boutique sole trader law firm. Veronica balances her legal practice with teaching law at the University of Canberra and she’s even considering further study.
Ep 04 Kate Flippence is a Sydney-based registered nurse turned healthcare recruiter, bringing valuable clinical insight into every placement she supports. With a strong understanding of the healthcare landscape, Kate partners with organisations across Aged Care, NDIS, Home Care and Primary Care to connect them with the right talent.
Ep 05 Tendayi Ganga is the founder of the award-winning Born to Shine organisation, based in Canberra. Multi-faceted, Tendayi is a registered nurse. She is also the 2026 Canberra Citizen of the Year, a 2025 ZAA Global Award Winner and a 2025 ACT Woman of the Year Award Finalist.
Ep 06 Davina Brown is Executive Officer for HerZest, a dynamic networking platform for women to connect. Canberra-based, Davina is also the co-owner of Flames Fitness, a renowned gym that’s been operating since 1996.
Ep 01 Ross Monaghan is a Melbourne-based award-winning educator, former CEO of the Australian Mobile Telecommunications Association, and a leader in professional communication. He is widely recognised across the Asia–Pacific for his work on communication strategy, the ethical use of AI by professional communicators, and developing future-ready communicators through education and industry training.
Ep 02 Ant Cohen is the founder of Project Placed, a national charity providing free career coaching and support to people navigating job loss and career change. Sydney-based, Ant also works in cyber security, specialising in human behaviour and social engineering. Ant is passionate about helping people regain confidence, direction and opportunity.
Ep 03 Heidi Prowse OAM is a social impact leader, speaker and founder of Purpose Media CBR, an independent local media and consulting social enterprise created to make help easier to find, services easier to understand, and community impact easier to see. Heidi is based in Canberra.