As a professional network, LinkedIn is much more than a place to upload your resume when you are actively looking for work. It is a platform where you can showcase your work and connect with a community of like-minded individuals to engage in discussion about the topics that matter to you. Additionally, it serves as a place to learn, discover new ideas, and hear from others in your field of interest. When used effectively, LinkedIn can help you build your audience.

It begins with developing a strong and clear LinkedIn profile. If you already have a profile, this infographic can help you identify areas that can be optimised.