Increase Your Business Visibility with LinkedIn Page Featured Media
Useful features to stand out
As a business, one of the key marketing and communication challenges you will likely face is developing a content strategy and production of such content. This is one of 15 surprising digital marketing statistics for 2024, according to RGC Digital Marketing.
If you have a website and social media presence, you need to consider the content you want to create to engage with your target audience, as well as new and existing customers. Here’s one way to improve your visibility.
Every business should have a presence on LinkedIn, which can be achieved through LinkedIn Pages. This feature allows you to distinguish the content you create for your business from that created as an individual.
A LinkedIn Page enables your business to respond directly to questions, interact with its audience, grow a community, and establish a unique online presence.
You can enhance your reach and engagement by featuring top content on your Home tab.
Today’s action: As the page administrator, head over to your company’s LinkedIn page. Your dashboard will suggest key actions to take. If you haven’t added any featured content previously, this will be one of the suggestions listed. Click on the link label “Feature top content” and select one of your published posts.
Once you do this, the selected post will be prominently featured on your business’s page below the About section. Including a visual or video can help this post stand out more.
Through your business’s LinkedIn page, you can join relevant conversations, grow your audience, and engage with your community.
There’s no better time to start than now.
Need help with marketing? Hire Digital Confluence as your Fractional Chief Content Officer today.
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