SERVICES
As a marketing and communications firm, small business owners typically reach out to us for support in the following areas:
- strengthening the business’s brand presence and refining the brand voice
- developing their marketing and communications strategy
- crafting appropriate narratives
- support in leading conversations that matter to them
- building an audience and amplifying reach
- fostering engagement with their target audiences
- increasing visibility for the leadership team and the business professionally and authentically
SUPPORTING YOUR BUSINESS WITH WHITE-LABEL CONTENT
Good content is crucial for attracting, engaging, educating, and converting your audience. Content created for your business need not always be developed in-house; it may be outsourced to an agency or copywriter.
Businesses opt to outsource when they lack internal expertise, are short-staffed or face time constraints. Outsourcing is also useful for obtaining a fresh perspective, managing specialised projects, focusing on core competencies, or addressing seasonal demands.
When outsourced, the content can take various forms and will be tailored to the business’s requirements. There is usually an agreement that content developed by the agency or copywriter will be published as the business’s own. The business then owns the piece of content, with the freedom to publish, use, promote, and distribute it as it chooses. This practice is commonly referred to as white-label content.
Examples of such content forms include:
- articles
- eBooks
- blog posts
- landing pages
- website pages
- emails
- newsletters
- brochures
- reports
- short online courses or webinars
In communicating your business’s products and services, you may produce both content writing and copywriting.
SUPPORTING YOUR BUSINESS WITH EDITING SERVICES
Your communication profoundly impacts nearly every facet of your business. Whether it’s an email directed to a new prospect, a newsletter sent to clients, or a newly crafted landing page, the words you choose and how you present them can significantly impact your message and audience.
Editing is the key to ensuring that you achieve your intended outcomes. Beyond just proofreading, editing offers a thorough review of any communication effort to ensure clarity, coherence, and flow.
Editing involves:
- checking structure and flow
- improving accuracy and readability
- reviewing grammar, spelling, and sentence structure
- removing unnecessary jargon
- reviewing punctuation and formatting
- ensuring conciseness
- enhancing writing style and voice
By investing in editing, you can refine your communication materials so that you achieve your communication objectives and ensure that your message resonates with your audience.
SUPPORTING YOUR BUSINESS WITH BUILDING AN AUDIENCE
Your business needs an audience for several reasons. It increases the visibility of your brand and helps potential customers become aware of your products and services.
When your audience is engaged, it presents a wonderful opportunity for you to showcase your expertise and experience by regularly sharing valuable information and insights.
An engaged audience is one that sticks around, with the capacity to amplify your key messages and become a repeat customer. That engagement also plays a crucial role in testing new products, messages and promotions.
Key to your business’s long-term success and growth, building an audience involves several things including:
- identifying target audiences
- developing several messaging templates
- refining your business’s brand and that of your leadership team
- creating content that engages, resonates and supports your audience
By carefully cultivating your audience, you not only increase brand visibility but also establish a community that actively participates in the growth of your business.
SUPPORTING YOUR BUSINESS WITH COMMUNICATION SERVICES
As you build your business, expand to new markets or audiences, or launch new products or services, you may embark on a range of communication initiatives:
- email newsletters: communicate regularly with your clients and advertise new products and services as they are launched
- social media: engage with prospects and clients on common platforms with the help of an integrated content marketing strategy
- marketing collateral: develop posters, flyers, landing pages, videos, animations, or advertisements that promote your key products and services
- public relations: draft press releases and other media communications
- website management: regularly and periodically update your website with relevant and timely information
- speechwriting: develop speeches for delivery of talks or other programs
- awards or tender submissions: complete appropriate documentation in support of your tender submission in order to secure a new contract or project
These initiatives involve vital aspects of communication, contributing to the maintenance of a robust and impactful brand across diverse channels and platforms.
SUPPORTING YOUR BUSINESS WITH A COMMUNICATIONS AUDIT
A communications audit is a valuable tool for any business aiming to optimise its communication strategies, improve relationships with key stakeholders, and ensure that their messages align with their overall goals. This comprehensive review examines several key aspects, including communication channels, materials, target audiences, core messages, and key intended outcomes.
By conducting a comprehensive communications audit, your business can identify areas for improvement, capitalise on strengths and opportunities, and ultimately, enhance overall communication effectiveness.
BEST TIME TO REACH OUT
Are you considering hiring a content writer or copywriter?
The best time to reach out to hire a content strategist or copywriting specialist depends on several factors, including your business needs and key intended outcomes.
You may need support in:
- developing strategy
- building a narrative
- leading conversations on specific topics
- amplifying reach
- fostering engagement
- increasing visibility
- strengthening brand presence
- building your audience
The following scenarios are examples of when hiring such a strategist could be beneficial:
- launching or revamping your website
- starting a business blog or ramping up blogging frequency
- expanding your product or service offerings
- supporting an important marketing campaign
- assisting with lead generation activities
- developing or revising your content marketing strategy
- reviewing your social media presence to build new audiences or drive more engagement
- creating new resources for your business such as landing pages, whitepapers, eBooks, guides and other long-form content
- crafting brand storytelling
We recommended that you reach out to a content strategist or copywriting specialist at the earliest opportunity. This ensures you have a cohesive strategy that aligns with your business goals.
WHY CHOOSE DIGITAL CONFLUENCE
Location-agnostic model
We are based in Canberra, Australia. However, our operational model is not confined to a specific geographic location. We pride ourselves on being location-agnostic, which means that we have the flexibility and capability to operate seamlessly from where we are, to support clients wherever they are located.
We are supported in this through the extensive use of digital tools for communication, project management and collaboration. This enables us to efficiently serve clients across diverse locations. While the majority of our clients are based in Australia, our reach extends globally. We proudly support clients not only in the United States and Canada but also across Europe and the Asia Pacific region.
Focus on small business success
While we support a range of client types, including global multinational companies, our main focus is supporting the small and mid-sized business across all sectors. We have a keen appreciation of writing for the audience and driving bottom line results.
Satisfaction guarantee
We will help you achieve the results that we agree upon. In the unlikely event that you are unhappy, we will continue to work with you and make adjustments until you are satisfied with the result.