As a small business owner armed with a website and social media presence, you may be wondering how to generate more interest in your business and remain relevant to your target audience. An effective way to do this is by developing content regularly. This content should be published on your website and shared on your social media.
Every business should have a presence on LinkedIn, which can be achieved through LinkedIn Pages. This feature allows you to distinguish the content you create for your business from that created as an individual.
Perhaps you started a newsletter at some point to engage with your existing customers and others who may be interested in your products or services. Now, you’ve got a list of mostly disengaged or inactive newsletter subscribers. Do you throw it away and start again? Or are there things you can do to re-engage these leads?