WELCOME
At Digital Confluence, we understand that every small business owner is inextricably linked to their business. Often, the business and the owner are one and the same brand.
In these cases, customers buy from the individual, not just the business. This makes it critical for small business owners to identify what makes them rare and different from their competitors.
Whether it’s pricing or product, quality, service delivery, or approach, pinpointing the brand’s singular quality is vital. By doing so, a business not only stands apart from the competition but remains at the forefront of the customers’ minds — as authentic, trustworthy, and valuable. The generic must be avoided at all costs.
HELPING SMALL BUSINESSES DEFINE AND POSITION THEIR BRAND
This is the essence of our work — helping small businesses owners identify and position their business’s unique value with clarity and confidence.
As the founder and managing director, I bring a diverse skill set, with over two decades of experience across various roles, including lawyer, executive trainer, magazine publisher, and marketer. Brand positioning strategist, content marketer, copywriter — I go by many names, but my core mission is ensuring small business owners position their businesses with clarity and impact.
We also provide tailored marketing and communication solutions, ranging from white-label content development to digital product creation, social media management, and comprehensive communication services.
Whether you’re looking to enhance your digital presence, launch a new product, or refine your brand messaging, we are here to support you every step of the way.
THIS IS OUR STORY
For a short version, here’s my Executive Profile.
For many of us, our career journey is part careful deliberation and part serendipity, and so it is for Digital Confluence.
From legal eagle to tech startup founder — My professional journey began in Kuala Lumpur, Malaysia, where I practised law for several years. However, a persistent question lingered: “Is this it? Could there be more?”
I had a strong desire to look beyond my shores and the furthest place I could think of was Auckland, New Zealand. I embarked on a solo six-month working holiday in Auckland.
One thing led to another, and before long, I found myself joining two others to build a tech startup in Sydney, Australia. The year was 1999.
It was a thrilling yet stressful time as I plunged deep into startup life. We were building a business offering online conferencing at a time when broadband offerings were in their infancy.
From product development to investor relations, this venture became my irreversible foray into an entrepreneurial life. There was no turning back.
NOTHING VENTURED, NOTHING GAINED.
Subsequently, after five years, I left the business to return to Kuala Lumpur to start a training and development business that was bootstrapped and grew year on year.
This was Flipside, which eventually evolved into Vertical Distinct.
Throughout this 17-year journey (which unfortunately did not survive the pandemic), we provided professional training through conferences, technical workshops and later, certification programs. It was during this time that we launched and managed HR Matters, a human resource magazine, for eight years. As the magazine’s editor, I oversaw print and digital subscriptions, quarterly executive briefings, and HR roundtable discussions for senior leaders.
Looking back, it’s evident that training and development, supporting individuals in developing their skills and empowering their career journey, became a cornerstone of our offerings.
LAYING THE FOUNDATIONS FOR DIGITAL CONFLUENCE
My entry into the world of publishing, editing and writing laid the foundation for this business.
I just didn’t know it at the time. What began as a ghostwriting side gig to support first-time authors expanded into marketing strategy, employer branding, content writing, copywriting and social media management for small and medium-sized businesses across several sectors. In 2019, when I moved to Canberra, Australia, I registered Digital Confluence as a business.
What continues to fuel my excitement is running a business that enables me to support clients wherever they may be. To stay updated on my current projects, visit my personal website and my Now page.
xx
Rowena Morais
Founde and Managing Director, Digital Confluence
- President, International Association of Business Communicators (IABC) Canberra chapter
- Mentor, Canberra Women in Business Mentor Program (2022 – 2024)
- Volunteer Consultant – LinkedIn profile optimisation, Project Placed