OUR CLIENTS

WHY DO CLIENTS COME TO US?

Small businesses approach us for many reasons.

Typically, they need help crafting and implementing a robust content marketing plan that meets SEO standards and resonates with their target audience. Often, when small business owners don’t have time or expertise to do the marketing and communication activities themselves, they ask us for support and advice.

WHAT INDUSTRIES ARE OUR CLIENTS IN?

  • Consulting
  • Coaching
  • Government-linked companies
  • Data centres
  • Education
  • Healthcare
  • Technology
  • Insurance
  • Legal
  • Publishing
  • Startups
  • SaaS (software as a service)
  • Tax and Advisory
  • Telecommunications

TRUSTED BY GLOBAL AND LOCAL BRANDS

Digital Confluence Client 6
Digital Confluence Client 5
Digital Confluence Client 4
Digital Confluence Client 3
Digital Confluence Client 2
Digital Confluence Client 1
Digital Confluence Client 12
Digital Confluence Client 11
Digital Confluence Client 10
Digital Confluence Client 9
Digital Confluence Client 8

CASE STUDIES

These seven case studies showcase the real-world impact of our marketing and communication strategies. Each case study highlights our approach, execution, and the success we’ve delivered for our clients.

Case Study #1

Launching new business: Experienced HR consultant publishes thought leadership for audience expansion

Michael*, a seasoned HR consultant who was previously attached to a prominent HR consulting firm in Melbourne, Australia, decided to venture out and establish his own HR consulting business. As part of his business’s website launch, Michael was keen to develop a series of short articles to be published on his website throughout the year. 

Michael explained, “While I regularly share HR updates with my clients by email, I believe that publishing articles on my website will help drive more visibility for my business”. 

We worked together to create an editorial calendar for Michael’s content, aligned with the business’s direction. Alongside this, we reviewed Michael’s LinkedIn account to ensure a clear  and robust profile that aligned with his blogging effort. Each article written incorporated relevant keywords that aligned with the SEO efforts on the website. The company’s LinkedIn page was also reviewed with a view to enhancing overall appeal and effectiveness.

Michael’s profile and visibility on LinkedIn grew and his website ranked on the first page of a Google search.

Case Study #2

Strategic branding refinement: Leadership coach enhances social media presence with marketing and content audit

Yaluma* is an executive and leadership coach and facilitator based in Copenhagen, Denmark. Yaluma sought assistance in planning her positioning on social media.

Yaluma shared, “I would like to be more visible on LinkedIn and use this platform to share more about the work I do to inspire and engage others but I need help in developing something appropriate.”

We conducted a content audit and examined Yaluma’s business assets – articles written, talks given, and workshops conducted. Yaluma had created a business website years ago but it had not been updated in a while. After reviewing the information together with her previous social media posts, we presented a detailed report to share findings and proposed a comprehensive branding and thought leadership plan.

This plan included optimising Yaluma’s LinkedIn profile, developing a 12-month editorial calendar for articles to be published on LinkedIn, and creating a social media plan for the distribution and promotion of content. Our goal was to enhance Yaluma’s online presence, establish her as a thought leader in her field, and effectively engage her target audience.

Through a targeted series of articles, Yaluma began posting articles monthly over a seven month period and began to notice engagement and discussion in her articles and posts, some of which led to business inquiries.

Case Study #3

Strategic social media blueprint: Boutique property investment firm crafts year-long plan to boost trust and credibility

Chin* was the owner of a boutique property investment firm based in Kuala Lumpur, Malaysia. He was looking for assistance in developing a 12 month social media plan for his firm.

Chin shared, “We need help with developing a social media plan for the year. We have some ideas for some of the months, and we also have events we would like to showcase. The goal is to ensure readers feel they can trust us, we look credible, and that they reach out to join our webinars or in-person events throughout the year”. 

In response, we created a  comprehensive social media plan that incorporated relevant keywords and hashtags. The overarching objective was to build trust and credibility, positioning the firm as a trusted resource within the property investment sector.

Chin implemented this 12 month social media plan with a series of targeted posts and was happy with the outcome: more visibility through consistent posting, and more engagement with their content, which helped them with further audience refinement and engagement.

Case Study #4

Innovative media tool unveiled: Developing a clear website to broaden access and adoption for medical research organisation

A medical research organisation based in Sydney, Australia recently developed a new digital decision aid tool. 

Leela*, who is a research scientist at this organisation, shared, “Getting the word out about this tool is important, which is why we want to build a simple and clear website that can make this information accessible to as many patients as possible”.

In response, we developed the content plan, site navigation, and user experience for this website, including all content copy. Our goal was to ensure that the website not only communicates the features and benefits of the decision aid tool but provides clear information to a broad audience, to encourage widespread adoption of this valuable resource.

Leela and her team were very happy with the final content copy created and are in the final stages of developing the website prior to launch.

Case Study #5

Press release unveils new EdTech breakthrough

Peter* is the founder of an edtech business in Bangkok, Thailand and recently launched a new software program.

Peter shared, “Our software program supports the teaching of English in primary schools. We are super excited about what this means and would like to make an announcement on this. We want to build more public awareness about this program and we’d like to capture the interest of journalists and media professionals. Hopefully, this leads to more media coverage and  more exposure to a broader audience, and sales, of course”.

In response, we developed a targeted press release tailored for niche education sites and magazines. Our aim was to effectively communicate the significance of this new program and increase visibility across a broader audience.

Case Study #6

Strategic ascent: Crafting an optimised LinkedIn profile for enhanced visibility and leadership opportunities

Susheela* is a senior manager working in an automation machinery manufacturing company based in Petaling Jaya, Malaysia. Keen to make herself more visible so she can secure more senior leadership roles in the coming year, Susheela wants to do this on LinkedIn through her writing and speaking engagements.  

Susheela shared, “While I don’t have much experience with public speaking, I  can write well. I know that writing more articles and posts will be useful for credibility and help others to get a sense of what I can do. However, I am unsure if my profile shows me up in the right way. I also want to know how to leverage the different features on LinkedIn to drive more visibility.”

We reviewed Susheela’s resume, LinkedIn profile, talks and several articles she had written before. Then, we worked on refining her LinkedIn profile.

Susheela was very pleased with her revamped LinkedIn profile and began to publish posts and articles more regularly. She has begun to notice more engagement on her posts and comments which has encouraged her to remain consistent on these activities.

Case Study #7

Revitalised corporate identity: Developing a contemporary profile for a tech business

Devina*, the Marketing and Communications Manager at an IT services company offering cloud services, based in Singapore, recognises the need for a comprehensive update to the company’s corporate profile. The existing print booklet, developed over a decade ago, no longer fully captures the company’s expanded services and recent changes in leadership. 

Devina shared, “While our corporate profile served us well, it no longer fully reflects our capabilities and offerings. With changes to our leadership team and the introduction of new services, it’s time for a refresh. We want our stakeholders, the media, and customers to have a clear understanding of what we bring to the table.”

After a thorough review of the existing corporate profile, we discussed with Devina the key aspects for inclusion and outlined the desired look and feel for the brochure, identifying the main sections for redevelopment, and incorporating new sections. The final copy underwent a meticulous design process, resulting in a new, vibrant hardcover booklet that accurately reflects the company’s current identity, offerings and leadership. 

* The names and details in these case studies have been changed to protect the identities of the parties concerned due to confidentiality agreements.