Here’s What Dynamic Small Business Owners Need to Know
If your business has fewer than 20 employees, here are five things that you should know, from a branding and marketing perspective, as you head into 2025.
What Makes My Business Different and Unique?
Brand positioning can be a small business’s secret weapon
Why Every Small Business Needs a Website
In this article, I explain why every small business needs a website and share a quick way to get one up fast.
Content Creation Strategies
As a small business owner armed with a website and social media presence, you may be wondering how to generate more interest in your business and remain relevant to your target audience. An effective way to do this is by developing content regularly. This content should be published on your website and shared on your social media.
Increase Your Business Visibility with LinkedIn Page Featured Media
Every business should have a presence on LinkedIn, which can be achieved through LinkedIn Pages. This feature allows you to distinguish the content you create for your business from that created as an individual.
Communicate with Care
Difficult conversations, difficult people – it’s often easy to rush to the conclusion that the problem is the other person. But perhaps, it starts with everyone communicating with a little more care.
Reignite Interest: Warming Up Disengaged or Inactive Newsletter Subscribers
Perhaps you started a newsletter at some point to engage with your existing customers and others who may be interested in your products or services. Now, you’ve got a list of mostly disengaged or inactive newsletter subscribers. Do you throw it away and start again? Or are there things you can do to re-engage these leads?
Navigating the Risks of Honesty
How often can we say that we’ve felt heard and understood when we are being brutally honest with others? When we feel vulnerable, alone, scared or fearful, it’s understandable that we may feel reluctant to be open or candid about issues that concern or trouble us.